There is more than one way to find the keywords for your brand or service. And among them the easiest way is to find them in the bottom of the google search results. Let’s consider an example of a cheap essay writing service, if you search this query and look at the bottom of the page you will find number of results related to that keyword. Maybe they are low-cost essay writing provider or low budget writing service etc. It shows that those keywords are well liked by users. And this information is given by Google so there should not be any doubt.