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Oct 12, 2021
4:02 AM
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The streaming service, which has 320m global users, has been granted a patent that would allow it to use such insights to promote content - including music, podcasts and advertising - that has been tweaked to appeal to a listener's personality.
"In some embodiments in which the personalized content includes one or more messages with audio components," explains the patent, "the electronic device changes a tone of voice for messages for presentation to the user."
"For example, the tone of voice may be more upbeat, high-pitched and/or exciting for users that have been assigned the personality trait of extroversion." pg slot wallet
While such tracking technology seems dystopian, Spotify's own researchers have cautioned against implementing it without due consideration of the ethical implications.
"We recognize that one's digital history is extraordinarily personal and sensitive," they wrote in their paper. "As such it must be treated with proper consideration of the conceivable misuses... from its access.
"We disavow any future research or applications that violate ethical standards of data usage and are not transparent about privacy to its users"
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