The Marvel franchise is the most successful media franchise in the world, with nearly $30 billion in revenue. Its history stretches back to comic books, but the newer superhero films are drawing crowds as well. As audiences demand more immersive experiences, even classic franchises need to reinvent themselves. Pokémon, for instance, is the highest-grossing media franchise with over $4 billion in revenue annually. But there are exceptions to the rule.
The company behind the franchise has invested heavily in digital innovation, with three out of the five highest-grossing franchises in the world. The aim of the company is to create an immersive experience for customers. Every franchise in the world uses multiple touchpoints and revenue streams to engage with customers. For example, Disney has invested in virtual reality technology, which makes the customer experience a multi-layered experience that allows them to feel more connected to the franchise.
While Disney has been the most popular franchise for over 30 years, the world's biggest retail chain has recently launched its own virtual reality app. Its latest mobile app, "Pokemon Go," attracted over 50 million users in 19 days. The Japanese media franchise Hello Kitty is also a household name, with nearly 50,000 product lines sold in 130 countries. It has global recognition and licensing deals with Puma, Asos, and Nike. The brand has even been etched on everything from laptops to cars.
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