Miller
Guest
Oct 07, 2022
10:33 AM
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- Optimize Your Google My Business Page
One of the quickest and easiest ways to improve your local SEO is to make sure that your Google My Business page is up-to-date and accurate. Claiming and verifying your GMB listing is essential for ranking in local SERPs. Once you've claimed your listing, be sure to fill out all of the information (e.g., hours of operation, address, etc.) and add photos to give potential customers a sense of what your business is all about. You should also regularly monitor and respond to reviews to show that you're active and engaged with your customers.
- Optimize Your Title Tags and Meta Descriptions
Title tags and meta descriptions are two HTML elements that play a crucial role in local SEO. The title tag is the title of your web page (i.e., what appears in the tab at the top of your browser when you visit a website) while the meta description is a brief description of that page's content. When optimizing these elements for local SEO, be sure to include relevant keywords (preferably ones that you've researched using a tool like Google Keyword Planner) as well as your city or region. For example, if you're a florist in Philadelphia, you might include "SEO services in Philadelphia" or "SEO company Philadelphia" in both your title tags and meta descriptions.
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